Microsoft Copilot
in Action at First Tech
An AI awareness campaign that built employee confidence before training ever began
Video
Covered
Year
As First Tech Federal Credit Union expanded access to Microsoft Copilot, employees needed more than technical documentation. They needed confidence.
Many employees were unfamiliar with how Copilot could support their work, while others were uncertain about responsible AI usage, privacy expectations, and organizational guidelines.
To support early adoption, I created a motion graphics awareness video that introduced Microsoft Copilot as a workplace productivity partner while reinforcing safe, ethical, and responsible AI practices. The video served as an entry point into First Tech's broader AI learning strategy, helping employees understand not only what Copilot could do, but how to use it responsibly.
Introducing AI into the workplace involves more than enabling new software. Employees often have questions such as:
- What is Microsoft Copilot?
- How can it help me?
- Is it safe to use?
- What information should I avoid sharing?
- When should I disclose AI assistance?
- What happens if something goes wrong?
Without clear guidance, uncertainty can slow adoption and reduce employee confidence. The challenge was creating a concise video that balanced enthusiasm for AI with responsible usage expectations.
I led the creative development of the awareness campaign from instructional strategy through final production.
Through conversations with stakeholders, it became clear that the primary barrier wasn't technology.
Employees needed reassurance that AI wasn't replacing their expertise. It was enhancing it. The communication therefore focused on three key questions:
- What can Copilot help me accomplish?
- What responsibilities come with using AI?
- How can I confidently begin using it today?
Rather than overwhelming viewers with technical features, the video emphasized practical value and responsible behavior.
The video was structured as a short awareness campaign rather than a software tutorial. The narrative followed a simple progression:
- Introduce Microsoft Copilot
- Demonstrate how it supports everyday work
- Explain responsible AI expectations
- Reinforce organizational policies
- Encourage confident adoption
This structure reduced cognitive load while building trust in the technology.
The message was intentionally organized into small, digestible sections that mirrored the questions employees were most likely asking. Major topics included:
Introducing Copilot as an AI assistant capable of supporting writing, planning, research, analysis, and presentations.
Reinforcing that Copilot should only be used for authorized business activities while avoiding confidential or personal information in prompts.
Explaining when AI-assisted content should include disclosure and human review before publication.
Encouraging employees to write clear, contextual prompts to improve AI responses.
Reminding employees to complete required AI training, follow organizational policies, and report suspected misuse or data concerns promptly.
Together, these topics positioned AI adoption as both a productivity opportunity and a shared responsibility.
Rather than relying on complex animation, the visual design focused on clarity and confidence. Animation techniques included:
- Kinetic typography
- Icon animation
- Progressive content reveals
- Motion-supported visual hierarchy
- Branded transitions
- Clean infographic-style layouts
Every animation was designed to reinforce understanding rather than distract from the message.
The visual style reflected First Tech's modern digital identity while maintaining a professional tone appropriate for financial services. Design principles emphasized:
- Clean layouts
- High readability
- Simple iconography
- Minimal visual clutter
- Consistent pacing
- Professional motion graphics
- Clear call-to-action moments
The result felt approachable while reinforcing the organization's commitment to responsible innovation.
Unlike traditional software announcements, this project focused on organizational change. The video helped establish several important behaviors:
- Viewing AI as a productivity partner rather than a replacement for human expertise
- Applying responsible prompting practices
- Protecting confidential information
- Maintaining transparency when AI contributes to business content
- Reinforcing the importance of human review and accountability
These messages supported First Tech's broader AI governance strategy while helping employees feel more comfortable experimenting with Microsoft Copilot.
The completed awareness video introduced Microsoft Copilot as a practical workplace assistant while encouraging responsible adoption across the organization. Rather than focusing solely on software features, the video prepared employees to:
- Understand Copilot's capabilities
- Recognize appropriate use cases
- Follow organizational AI guidelines
- Build confidence using AI tools
- Begin incorporating Copilot into everyday work
The project served as an early awareness asset that complemented First Tech's broader AI learning ecosystem, which included foundational training, responsible AI education, and prompt-writing guidance.
This project reinforced an important lesson about introducing emerging technologies: successful adoption begins with trust, not features.
While Microsoft Copilot offers powerful capabilities, employees first needed confidence that they could use the tool safely, responsibly, and effectively within their work environment.
Designing this awareness campaign showed me that effective AI communication isn't about explaining everything AI can do. It's about removing uncertainty, setting clear expectations, and helping people take the first step toward meaningful adoption.
Protecting Client Confidentiality
Throughout my career, I’ve partnered with organizations across healthcare, financial services, technology, and telecommunications to design learning experiences, digital products, and communication campaigns.
Because much of this work contains proprietary information, internal processes, or confidential business content, the portfolio examples presented here have been selectively edited. Rather than displaying complete courses or full project deliverables, I’ve included representative sections that demonstrate my design thinking, creative approach, and technical execution while honoring the confidentiality and trust of the organizations I’ve worked with.
Protecting client information is just as important as showcasing my work.