Cox Mobile Employee
Discount Campaign
Turning a policy-heavy benefits announcement into an engaging internal communication
Video
Simplified
Year
Cox Communications introduced a new employee discount program for Cox Mobile, giving eligible employees and their immediate family members access to exclusive pricing on mobile service plans.
To support the rollout, I designed and produced an animated promotional video that transformed detailed policy information into a concise, engaging internal communication. The goal was to quickly explain eligibility, plan options, pricing, and enrollment benefits while encouraging employees to take advantage of the program.
Employee benefit announcements often contain important information, but they're rarely engaging.
The original content included eligibility requirements, pricing details, financing options, trade-in programs, family eligibility rules, and multiple service plans, all of which needed to be communicated clearly without overwhelming the audience.
The challenge was to reduce a policy-heavy script into an easily digestible visual experience that employees would actually watch from beginning to end.
I led the creative development of the promotional video from concept through final delivery.
The biggest challenge wasn't explaining the mobile plans. It was reducing cognitive load.
Employees needed immediate answers to questions like:
- Who qualifies?
- What discounts do I receive?
- Can my family participate?
- Which plans are available?
- How much do they cost?
- Can I finance a phone?
- Can I bring my own device?
If those answers weren't immediately obvious, viewers were likely to stop paying attention.
Rather than presenting the announcement as a narrated policy document, I organized the information into a visual story that answered employees' questions in the order they were most likely to ask them.
The experience gradually introduced:
- Employee eligibility
- Family eligibility
- Mobile plans
- Employee pricing
- Device purchasing options
- Trade-in opportunities
- Bring Your Own Device (BYOD)
- Financing information
- Call to action
This sequential structure reduced information overload while maintaining viewer engagement.
The animation style emphasized clarity over complexity. Instead of flashy transitions, I focused on motion that reinforced the message.
Design techniques included:
- Kinetic typography
- Animated icons
- Smooth scene transitions
- Branded motion elements
- Sequential information reveals
- Callout animations
- Pricing emphasis
- Visual comparisons
Each animation served a functional purpose by directing attention to the most important information at the right moment.
One of the most important aspects of the project was organizing large amounts of information into manageable pieces. Rather than displaying everything at once, content was grouped into logical sections so viewers could process one idea before moving to the next.
Examples included:
- Employees in good standing
- Immediate family qualification
- Gig Unlimited
- Pay As You Gig
- Employee-exclusive monthly rates
- Purchase outright
- Finance through Citizens Pay (if eligible)
- Trade-in options
- Bring your own device
Breaking information into smaller visual moments improved readability while keeping the pace energetic.
The video followed Cox's corporate brand standards while creating a modern promotional style. Design choices emphasized:
- Clean layouts
- Bold typography
- High-contrast callouts
- Brand-consistent color usage
- Animated icons
- Minimalist illustrations
- Consistent spacing
- Strong visual hierarchy
The result balanced professionalism with approachability, making a benefits announcement feel more like a product launch than a policy update.
Although promotional in nature, the video applied many instructional design principles. These included:
- Progressive disclosure
- Chunking information
- Visual reinforcement
- Signaling important details
- Story-driven communication
- Repetition of key benefits
- Clear calls to action
By combining these techniques with motion graphics, the final product supported both awareness and comprehension.
The completed promotional video served as an internal marketing asset that introduced the Cox Mobile Employee Discount program in a concise and visually engaging format.
Rather than requiring employees to read lengthy documentation, the video communicated:
- Eligibility requirements
- Exclusive employee pricing
- Available mobile plans
- Family participation
- Device purchasing options
- Financing availability
- Trade-in opportunities
- Bring Your Own Device (BYOD) support
The finished piece helped transform a complex policy announcement into a communication that was easier to understand, remember, and act upon.
This project reinforced the idea that motion graphics are more than visual decoration. They're a communication tool.
The challenge wasn't creating impressive animation. It was determining how to present complex information in a way that respected the viewer's time while increasing understanding.
Working on this project strengthened my ability to combine instructional design principles with motion graphics, ensuring every animation had a purpose beyond aesthetics.
Protecting Client Confidentiality
Throughout my career, I’ve partnered with organizations across healthcare, financial services, technology, and telecommunications to design learning experiences, digital products, and communication campaigns.
Because much of this work contains proprietary information, internal processes, or confidential business content, the portfolio examples presented here have been selectively edited. Rather than displaying complete courses or full project deliverables, I’ve included representative sections that demonstrate my design thinking, creative approach, and technical execution while honoring the confidentiality and trust of the organizations I’ve worked with.
Protecting client information is just as important as showcasing my work.